Become wildly successful

how to turn my salon & spa business into an empire, Melissa!

Become wildly successful
Melissa Joy Olson

how to turn my salon & spa business into an empire, Melissa!

When it comes to building your salon or spa business...

…you deserve to create a world where you can run the business of your dreams while still having time to see the girls for drinks after work.

I’m Melissa Joy Olson and I help women support, love, and care for themselves as they make the transition to business owners.

Don’t let chronic burnout stop you from becoming queen of your

Salon and spa empire

The beauty and wellness industry prides itself on hustling through long workdays, clashing creative egos, and always putting your clients before yourself. As a stylist, esthetician, or massage therapist, you’re probably more than used to working 60 hours a week while you barely see your family.

If you’ve made the transition to salon or spa owner that pressure to succeed can squeeze even tighter.

Making the shift from your creative comfort zone to a world filled with tax forms, hiring, planning sales events, and crunching numbers might not be the vision of business ownership you had in your head.

Burnout is real, but it doesn't have to consume your life.

Whether you're a


New manager who’s feeling isolated from her coworkers


Shiny new spa owner who’s terrified of getting it wrong


A struggling creative who’s fallen out of love with her business

I've been there, too.

Reclaim your social life and

rock your business

I’m here to tell you that you can be a badass business woman and still have a life. You can also rock the tedious day to day tasks behind running a business even if you’re a die hard creative.

I work personally with creative salon and spa owners to dig into how they can build a better business, engage their staff, hire more effectively, find work-life balance, and make small changes that see big results.

I’ll get you:

Focusing on yourself so you can prevent those late night break downs

Crushing those simple day to day business tasks even though you think you’re strictly creative

Working on creating a team that gels together so you can actually take a day off

This is a renewable 3 month process that will get you excited about your salon business again.

Here’s how it works:

We start with an in depth discovery process so I can see exactly where you’re at, your demographics, your vision, and how your team works together.

We’ll jump on weekly 1 on 1 calls check in and get you closer to the superstar spa and salon owner you are.

You’ll get homework (I know I know) meant to keep you on track and perfecting those business skills

Don’t have the time to commit to a long-term relationship? I hear you. That’s why I also offer a 1 day intensive version of my consulting.

Here’s how it works:

I’ll travel to you OR you’ll travel to me and see how I run my salon and spa in serene Frenchtown.

We’ll spend an entire day going through your business, figuring out where you’re at and how to get you to your unique version of success.

I’ll leave you with homework to keep you focused on nailing your goals

Listen to the podcast

Get practical advice geared towards creative humans so you can spend less time putting out fires at work and more time at home with your family.

Salon & Spa Coffee Talk is a hub of advice, information, and real - no bullshit - talk about how you can achieve success and balance as a salon or spa owner.

Episode 5: Balance, Boundaries, and Shutting Up

Does anyone else feel like it’s the wild west out there right now?…

Episode 4: Find Your Lane, Create Your Roadmap

Listen. There’s so much EVERYTHING right now, lots of noise and heaviness, so…

Episode 3: Jennifer Goldman on Self Love, Inner Beauty, and Mood

Well, here we are, Shutdown Week… Seven? Eight? But really who’s counting at…

create the life

you want to live

So you decided to take the leap from creative to owner of your own salon or spa — and it’s not everything you’ve been dreaming of.

There are some things that seem universally difficult about business ownership.

We’re talking isolation, unforgiving hours, teaching yourself how to do everything from taxes to training new staff to writing a business plan.

But the beauty and wellness industry is its own beast:

We’re used to shovelling a bite of room temp food into our mouths as our next appointment is getting settled.

We eat working 6 days, 50 hours a week, for breakfast.

Burnout is our middle name

My name is Melissa Joy Olson and I have this radical idea

that you shouldn’t have to absolutely burn yourself out to be successful as a salon owner.


I’m the founder and CEO at Euphoria Studio in Frenchtown, NJ, and have been working with dazzling women in the beauty & wellness industry for the past 25 years. I learned the value of self-care by watching the small personal rituals of my grandmother, and now I work to help women take time for themselves as they build their own salon and spa businesses.

I’ve been through the 60+ hour work weeks, and I’ve felt the pressure of always having to be the one with all the answers — I’m the owner after all.

But it was through these challenges that I re-evaluated my priorities, doubled down on building a team that would support each other through rough times, and ended up with exactly the life I asked for.

Now, I help fellow salon and spa-preneurs build sustainability in their businesses through self-love.

MJO Plan Your Salon and Spa Year
Plan your salon and spa year

Snag my free Plan Your Salon and Spa Year download and learn EXACTLY what you need to be doing each quarter to keep your salon business looking gorgeous.